![]() Or, if your images are regular photos and don’t quite mesh with your existing palette, consider using a color photo filter to tweak your images for better cohesion and integration with your color choices. If you plan on building your website around a certain set of images, then it’s probably best to build up a color palette based on the content of your images. What Kind of Photos and Graphics Will do You Incorporate Into Your Site? But if you’re a spa or wellness clinic like you’re better off using a more muted color palette made up of cooler, more calming colors. So, how does this apply to your website design? If you’re a funky, edgy, and active brand, such as brighter, more vibrant colors to create an energetic mood. ![]() While darker, cooler shades such as green, blue, and purple tend to have a more relaxing and tranquil effect on the user. A brighter, warmer color such as red, orange, or yellow have a tendency to energize a user and make them more alert. In general, each color evokes a specific mood. If you’re trying to portray a certain image or create a certain emotional connection with your website visitors, it’s worth taking some time to plan around these objectives by brushing up on the psychology of color before you begin your design. At the same time, it improves the consistency of your communications with new prospects, existing customers, and business partners. This also has the added benefit of creating great flow between your offline and online marketing materials. you probably already have a style card containing color references. These specific references should be passed onto your web designers to eliminate guesswork when building your website color palette and match them up with your existing brand colors. If you’re lucky enough to have employed a professional designer to develop your company logo or stationery such as business cards etc. Important Considerations When Choosing Website Colors Does Your Website Need to Sync With an Existing Color Scheme?
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